A curious mindset fuels great ideas. That's what we believe at ING. As part of our team, you will work in a dynamic and international environment. An environment in which you learn very quickly and where you can make an immediate impact.
In our Digital Channels Tribe we are looking for a Digital Customer Journey expert for Digital Sales and Data NL team. Within Digital NL we are responsible for Digital sales and the engagement/experience on ing.nl and the ING app.
Every day we have millions of interactions with customers. Customers who do their daily banking, but also customers who are looking for a financial product.
Strategy and execution ownership
Own and execute the end‑to‑end organic growth strategy across classical search, AI‑driven search, LLMs and social discovery platforms.
Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact.
Build, maintain and continuously optimise a scalable organic growth engine, including tooling, processes, templates and standards.
Hands‑on delivery & optimisation
Actively analyse, optimise and improve organic performance through:
Technical SEO improvements
Content optimisation and creation frameworks
Information architecture and internal linking
Structured data, GEO and AI‑search readiness
Use data, research and experimentation to identify opportunities, define hypotheses and push improvements into production.
Set up and own experiments, A/B tests and pilots to validate new growth levers and emerging search behaviours.
Embedded execution in product teams
Embed SEO structurally in agile product teams, ensuring it is part of refinement, design, development and release cycles.
Translate SEO requirements into clear tickets, acceptance criteria and implementation guidance for developers and designers.
Proactively block issues, unblock teams and drive delivery, rather than operating as an advisory function only.
Ownership, prioritisation & impact
Take full accountability for organic growth results, including traffic, conversion and contribution to business KPIs.
Define and manage clear roadmaps, priorities and trade‑offs based on impact, effort and dependency.
Track performance closely and steer based on results, not activity.
Collaboration & influence
Act as hands‑on sparring partner for product managers, engineers, marketers and agencies.
Work closely with advertising and branding teams to align paid, owned and organic search from a holistic growth perspective.
Lead by example in execution while raising the overall SEO maturity across teams and stakeholders.
Innovation & capability building
Actively test, validate and implement new organic growth opportunities, including LLM visibility, AI‑driven discovery and emerging platforms.
Develop practical best practices, playbooks and guidelines that can be reused and scaled.
Contribute actively to ING’s international search communities, sharing learnings, tooling and execution frameworks across markets.
Skills & Experience
5+ years of hands‑on SEO and organic growth experience, with a clear track record of execution and measurable impact.
Bachelor’s or Master’s degree.
Experience working both agency‑side and in‑house, preferably in product‑led environments.
Strong ability to turn strategy into execution, not just define direction.
Proven experience working with developers, product teams and agile ways of working.
Comfortable using AI, automation and workflows to scale impact and reduce manual effort.
Strong analytical mindset, with the ability to connect actions to business results.
Curious, pragmatic and action‑oriented mindset toward the future of search.
Rewards and benefits
We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.
The benefits of working with us at ING include:
A competitive salary aligned with your skills and experience
25-28 vacation days depending on your contract
Pension scheme
13th month salary and 8% holiday allowance
Individual Savings Contribution (BIS), 3.5% of your gross annual salary
Flexible working hours and hybrid working options
A mobility card: choose your mode of transport for commuting each day, with free public transport on weekends.
Personal growth and challenging work with endless possibilities
An informal working environment with a diverse group of innovative colleagues
About us
Curious about how ING empowers people and businesses to move forward?
Discover what we do and what we can offer you.
Interested
For more information please feel free to contact: Jeroen Maassen van den Brink, recruiter ING BANK NL at jeroen.maassen.van.den.brink@ing.com
