Business Marketing Manager Western Europe (PIP) Grooming & Beauty

Job Title

Job Description

The Business Marketing Manager is responsible for shaping and executing the regional category strategy for Male Grooming in Western Europe. This role acts as PIP (Functional Lead) for Male Grooming in Western Europe Organization and is responsible for one regional category directly.

This role drives for this category portfolio strategy, go-to-market planning, and successful product introductions to accelerate sell-out growth, strengthen market share, and ensure a winning portfolio across the region.

Working closely with global Male Grooming team, regional and zone teams, and cross-functional partners, this role ensures regional consumer and shopper insights are translated into strong Go-to Market strategies and flawless execution.

Your role:

Regional Category & Business Strategy

• Responsible for the Male Grooming Business incl. P&L ownership for the Western Europe Region
• Develop and deliver the regional business plan for the category in Western Europe, aligned with global strategy and annual operating plans – delivering the business plan based in Western Europe in close collaboration with zones and acts as key interface/ influencer to the global Business teams, determining key enablers to win in the market.
• Act as the key regional marketing interface to global Business Units, ensuring regional market insights influence global strategy and portfolio decisions.
• Own the Regional Marketing Plan priorities across the 18-month planning horizon.

Portfolio Strategy & Management

• Define and implement the regional portfolio strategy, including product lifecycle management, portfolio optimization, and phase-in / phase-out decisions.
• Ensure strong execution of New Product Introductions  across the region in line with the Market Introduction Process.
• Identify and drive regional commercial innovation opportunities in alignment with global and regional priorities.

Go-to-Market

• Develop and execute go-to-market strategies to drive category growth across prioritized channels and markets. Drive promotional strategies in collaboration with regional and local teams.

• Partner with commercial teams to translate strategies into impactful consumer and  shopper activation plans.
• Partner with the Supply team to deliver the 18-month demand planning process for relevant sub-categories.

Consumer, Shopper & Market Insights

• Together with Consumer Strategy and Engagement team, drives strategies based on deep audience-specific insights (consumer, shopper), resulting in category specific omni-channel experience and shopper journeys for prioritized channels, including marketing budget and media channel mix planning and delivery against our product priorities
• Monitor market trends, competitive dynamics, and category performance to continuously optimize strategy and execution.
• Collaborate with Insights and Analytics teams to identify opportunities and close knowledge gaps.

Cross-Functional Leadership & Planning

• Lead cross-functional collaboration within the region to realize our priorities
• Ensure alignment between portfolio strategy, supply planning, and commercial execution.

PIP Role

• Lead cross-functional collaboration for the Male Grooming Team and represent the Team across Western Europe
  • Drive focus on critical business priorities and translate strategy into action
  • Lead and align stakeholders through influence (without direct authority)
  • Coach and empower teams to build ownership and capability
• Own cross category projects leading cross-functional collaboration across marketing, commercial, supply chain, and global teams to deliver aligned regional strategies
• Owns and optimizes the P&L to secure impactful business plan executions

Expected Impact

• Drive sustainable category growth and market share gains in Western Europe.
• Build a strong, competitive portfolio that reflects regional consumer and professional needs.
• Deliver successful and timely product launches with strong commercial execution.
• Strengthen collaboration between regional, zone and global teams.

You're the right fit if:

Competencies & Experience

• Masters Degree
• Proven experience in marketing, commercial, and / or portfolio strategy, ideally within a multinational organization.
• Strong business and commercial acumen, with the ability to translate insights into winning market strategies.
• Experience leading cross-functional initiatives and influencing global stakeholders.
• Strong analytical mindset with experience using market and category data (e.g., GfK, IMS) leveraging LEAN methodology
• Excellent communication and stakeholder management skills, next to influencing skills and natural authority
• Ability to deal with complexity and eager to simplify
• Ability to inspire collaboration and drive execution in complex, matrix organizations – with the spirit of radical collaboration.
• Eager and willing to experiment with AI-driven marketing tools, automation and analytics to improve productivity.
• High learning agility.

Priority KPIs:

• Sell-in CSG% and Sell-out %
• IGM%, ISM%
• Sell out Market Share Gfk / IMS
• R&R
• Brand Desire 
• UHS
• Portfolio Contribution Score
• Deliver NPIs per plan and on time in full

Compensation & benefits

Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is €93,049.00 - € 155,081.00.

We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for 6% short term incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. Benefits include hybrid working, paid time-off, health and wellbeing benefits, learning and development opportunities.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This position is base in Amsterdam, The Netherlands

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.