Philips · Amsterdam
Philips · Amsterdam
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The Philips Sonicare Dental Professional Marketing Director is a global leadership role responsible for defining and executing the strategy for Philips’ Dental Professional business, with a strong focus on driving dental professional advocacy, recommendation, and endorsement of Philips Sonicare solutions to patients.
The role leads the development of global DP marketing strategies, engagement programs, and digitally enabled capabilities that strengthen professional influence, deepen practitioner engagement, and accelerate business growth through scalable omnichannel activation and commercial excellence.
A key responsibility is leading the digital transformation of the DP marketing ecosystem by advancing CRM, automation, AI-enabled marketing, advanced analytics, and connected engagement platforms to improve customer experience and drive recommendation at scale.
The Director oversees global go-to-market plans, educational initiatives, omnichannel engagement strategies, and field enablement programs, ensuring aligned and effective execution across regions. Working closely with commercial and regional teams, the role drives strategic alignment, KPI delivery, and investment effectiveness to maximize business impact.
In addition, the role leads a high-performing global Dental Professional marketing team and builds strategic partnerships with key opinion leaders, professional associations, and industry stakeholders to ensure the voice of the dental professional is embedded into Philips’ DP marketing strategy, go-to-market plans, engagement programs, and category positioning. The role works closely with global cross-functional stakeholders and acts as a global advocate for the Dental Professional within the Oral Healthcare organization.
Your role:
Strategic Vision: Define the B2B dental marketing strategy and strengthen OHC brand positioning among dental professionals to drive trust and engagement. Define global enablers and ensure timely execution via a global team.
Digital vision and roadmap: develop a compelling vision for omnichannel engagement, enable pilots and drive scale to create world class engagement program with Dental Professionals.
Go-to-Market & DP Advocacy Playbook: Lead go-to-market strategy for B2B product launches (PTB, ZOOM!, PID) and own the global DP playbook to build recommendation and endorsement.
End-to-end communication strategy & execution: Work closely with the Brand Building Leader to Translate Sonicare brand platform into a multi-year, end-to-end marcom plan (patient-facing in practice and DP facing from brand), incl. brand and NPI campaigns
Program Enablement, KPI Tracking & Regional Alignment: Provide strategic insights and collaborate strongly with regional teams to ensure effective execution, including defining leading and lagging KPIs, DP tracker, and driving monthly tracking and reporting.
Team Leadership & Thought Influence: Leadership and capability building of the E2E global DP team Digital native DP marketing organization
Drives Marketing Planning Process, together with the Regions to define joint enablers & KPI’s for SPOR & BMC planning process
Owner of BU DP Marketing A&P & advise Regional DP spend
You're the right fit if:
You bring 10+ years (Master’s) or 15+ years (Bachelor’s) of experience in B2B, professional, digital, or healthcare marketing leadership roles within global, matrixed organizations
Proven track record in driving in customer / consumer engagement and building advocacy
Strong experience leading digital transformation across marketing, CRM, automation, omnichannel engagement, and customer experience
Expertise in data-driven engagement strategies, performance marketing, lead generation, and omnichannel activation
Experience leading global go-to-market strategies and execution for product launches and professional engagement programs
Strong commercial and analytical acumen, with experience managing KPIs, investment effectiveness, and ROI optimization
Proven people leadership and cross-functional influence within complex global organizations
Experience building high-performing teams, capabilities, and scalable marketing best practices
Strong stakeholder management skills, ability to adapt communication style, from executive to field teams
Passion for innovation, digital engagement, and advancing Oral Healthcare outcomes
A pragmatic, can do strategic mindset who are create a compelling vision and drive excellence in execution
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
This position is based in Amsterdam, The Netherlands.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.