Head of Growth

This is what we offer you

• Thirteenth month's salary and 8% holiday allowance

• 10% Employee Benefit Budget

• EUR 1,400 development budget per year

• Hybrid working: balance between home and office work (possible for most roles)

• A mobility budget: with this, you can tailor your transportation according to your own needs. For example, by leasing a car or receiving the full amount and arranging your own transportation

• A pension, for which you can set the maximum amount of your personal contribution

Want to know more about the employment conditions for SK?

Please contact: fm.nl.hr.executivesquad@rabobank.nl.

Job Title

Job Description

Step into the heart of growth and innovation and help shape our ambition to become the leading mobile bank in the Netherlands.

Within the Growth Accelerator 18 to 30, we build the future of mobile banking and drive customer growth at scale. We translate customer behavior and performance data into sharp insights and well-founded decisions, and turn these into scalable solutions with a direct impact on both customer experience and commercial results.

You will lead a department of multidisciplinary teams alongside top professionals in their fields, including proposition managers, journey experts, designers, data analysts, developers, architects, business analysts and product owners. Together, we drive impact from start to finish, from defining the right customer problem to experimenting, building, launching and continuously improving our solutions.

We value speed and action. As a dedicated unit with a clear focus and decision making autonomy, we do not get stuck in reports. We turn insights directly into choices, actions and measurable results.

Together, we are building the future of banking through strong propositions, smart products and digital experiences that truly make a difference for young people.

You & your job

As Head of Growth, you will bring ambition to life by seamlessly connecting strategy and execution, translating both into measurable outcomes. You own the end-to-end growth and commercial engine and are accountable for the full commercial loop, proposition, customer journey, acquisition, activation, engagement, retention up towards monetisation.

You drive acquisition, engagement, and strategic partnerships and ensure that growth moves beyond promise to become tangible and evident. You provide focus and direction in a fast-paced environment where speed is critical, and you excel at connecting people, interests, and data to rapidly bring ideas to market. In this role, you are empowered to set direction, make meaningful choices and deliver lasting impact for the next generation of banking.

You are part of the Growth Accelerator leadership team, operate with high autonomy and report directly to the Head of Growth Acceleration.

Top 3 responsibilities

• End-to-end ownership of the growth engine. Including acquisition strategy, performance management, brand amplification, to drive efficient and scalable growth and brand awareness.
• Lead lifecycle and commercial strategy. Covering activation, engagement, retention, pricing, packaging and loyalty, to maximise customer value and reduce churn.
• Define and execute partnerships strategy. Develop and scale a value-adding partnership strategy and commercial ecosystem. Aligning internal and external stakeholders to unlock new growth channels and strengthen market positioning.

Responsibilities and accountabilities

• Accountable for go-to-market strategy and acquisition engine. Builds and optimises the performance marketing engine. Scales channel mix and experimentation to continuously improve customer acquisition cost, funnel conversion and activation, with disciplined budget steering.
• Define and continuously refine customer value propositions. Including pricing, packaging, bundling, loyalty mechanics and translating key functionalities into measurable growth.
• Own full customer lifecycle performance (activation, engagement, retention). Driving daily active user/monthly active user growth and maximising customer lifetime value.
• Lead end-to-end customer journey optimisation, ensuring a seamless and coherent (digital) experience across products and functionalities.
• Build value-adding partnerships, by developing and scaling the partnership strategy and commercial ecosystem. Including distribution, proposition partners and rewards.
• Establish high-performance experimentation culture, building and scaling data-driven growth engine with continuous optimisation of spend and effort measured with data.
• Lead 6 cross-functional teams across Value Proposition, Growth & Engagement, Partnerships, Design and Data.
• Foster talent development within the Growth division. Creates clear career paths and empowers people to take on increasing responsibilities and step into bigger roles over time.
• Set and guard risk and compliance matters. Ensures growth activities (campaigns, data usage, lifecycle communication and partnerships) operate within Rabobank’s risk appetite and regulatory requirements.
• Accountable for effective deployment of commercial budget, ensuring optimal ROI and measurable impact.
• Embed AI-driven growth capabilities across the teams, for personalisation, content optimisation and reporting.
• Operate integrated with Product and Tech teams, as well as broader organisational structures such as chapters and tribes.

Together we achieve more than alone

We believe in the power of differences. By bringing together diverse talents, backgrounds and perspectives, we become a better bank. This is exactly what the Growth Accelerator needs: fresh perspectives and new ways of working to create a truly distinctive proposition for people aged 18 to 30. We are therefore very curious about what you, specifically, bring to our team.

Working on yourself & the world around you

At Rabobank, we place equal importance on your personal development and the progress of society. That is why we invest in you while working together towards a better world. We capture this philosophy in one clear statement: “At Rabobank, you work on yourself and the world around you at the same time.”.

This is reflected in your personal development budget, our hybrid working environment, and a strong focus on maintaining a healthy work-life balance. You will have the opportunity to contribute not only to banking services for our private and business clients, but also to addressing broader societal challenges such as the food and energy transitions.

Why everyone is welcomed at Rabobank

At Rabobank, we believe we are stronger when people complement one another. By embracing our differences, we bring out the best in each other. We value diversity in knowledge, expertise, and experience, as well as in gender, background, and culture.

Across all our teams, we strive to foster diversity and create an environment where everyone has the space to be themselves, whoever they are. That is what diversity and inclusion at Rabobank truly mean.

Your experience

• 10+ years of experience in scaling consumer or fintech digital products, with owned growth targets or a P&L and significant budget (>20M)
• Experience in growth, performance marketing, lifecycle marketing, referral and loyalty-mechanisms.
• Full-funnel and full-lifecycle track record: from acquisition (ALT and BTL, paid, organic referrals, etc.) and activation through monetisation and retention
• Minimum of 5 years experience in experiment-led optimization and A/B testing.
• Demonstratable experience with end-to-end funnel optimisation on CAC, LTC and retention
• Managed sizeable media budgets, agencies and Google/Meta/TikTok relationships
• Deep knowledge in shaping customer value proposition(s) and customer journeys, and turned hook product features into tangible growth
• Hands-on experience in building the engagement and personalisation stack (e.g. Braze, HubSpot or Salesforce)
• Built commercial partnerships with negotiated economics
• Ran product-led growth within growth, product, data and engineering on one backlog.
• Proven track record in building and leading large-cross functional teams spanning multiple functions.
• Master’s degree in Business Administration, Growth or Digital Marketing, Financial economics, Data science or similar.

Apply

Applications for the Head of Growth position at Rabobank can be submitted until 21 June.

Applications are only accepted via our job site. Applications submitted by email or LinkedIn messages will not be considered.

• For substantive questions about this role: Nick van Boven, Head of Segment Value Proposition & Head of Growth Acceleration, via Nick.van.Boven@rabobank.nl.
• Questions about working at Rabobank and the procedure? Lisa Mulders, Recruiter. via Lisa.Mulders@rabobank.nl. 
• If you are invited for an interview. Bo, our virtual assistant, will contact you via SMS and email to schedule the interviews.
• You can find answers to frequently asked questions at Rabobank.jobs/en/faq/
• Assessments can be part of the application process.
• A reliability assessment is part of the procedure.
• We respect your privacy.