Senior Data Product Manager - Experimentation

Overview

As a Senior Data Product Manager – Experimentation, you will own the vision, strategy, and roadmap of our internal experimentation platform. Your primary focus will be defining “what” we build and “why”—ensuring our teams have robust, intuitive tools for A/B testing, audience segmentation, feature flag management, and data-driven decision-making. Through close collaboration with Engineering, Data Science, Marketing, and Product teams, you will champion a hypothesis-driven culture, transforming how we learn, iterate, and innovate at scale. Your work will empower every team at SuperBet to rapidly experiment, reduce time-to-insight, and drive measurable business impact.

Key responsibilities

1. Product strategy & vision

• Develop a clear, long-term product vision for the Experimentation Platform, aligning with the broader data-driven objectives.
• Stay attuned to industry best practices, academic research, and emerging technologies to keep our platform at the cutting edge.

2. Defining the “What” and “Why”

• Translate business goals and user requirements into well-defined problem statements, expected business impact, and success metrics.
• Advocate for the importance of hypothesis-driven development, evangelizing experimentation methodologies across the organization.

3. Roadmap & stakeholder management

• Build and maintain a prioritized product roadmap for experimentation, balancing quick wins with strategic, long-term initiatives.
• Collaborate with cross-functional stakeholders (Product, Marketing, Data Science, Engineering) to gather feedback, refine requirements, and drive alignment.

4. Cross-functional collaboration

• Partner closely with the Senior Engineering Manager to transform high-level product objectives into a scalable, reliable, and efficient technical platform.
• Collaborate with Data Scientists and Analysts to define statistical engines, experiment design templates, and consistent KPI frameworks.
• Work with Marketing and Product teams to ensure the experimentation platform meets diverse needs—ranging from audience segmentation to feature flagging and surveys.

5. Execution & delivery

• Clearly communicate product requirements, user stories, and acceptance criteria to engineering teams.
• Manage the development cycle in an Agile environment, providing clarity on priorities and monitoring progress.
• Ensure each initiative launches with a defined Problem to Solve, Business Impact, and Success Measurement, tracking progress to inform continuous improvement.

6. Performance & impact tracking

• Define robust product success metrics (adoption rates, number of experiments run, time-to-insight, etc.) and implement tracking mechanisms.
• Analyze usage data and experiment results to validate assumptions, identify gaps, and inform product enhancements.
• Champion experimentation quality measurements—ensuring teams follow best practices and extract meaningful insights.
• Work with user communities to collect feedback, refine feature requirements, and iterate on platform improvements.

7. Domain expertise & thought leadership

• Serve as the in-house expert on experimentation methodologies, statistical significance, confidence intervals, and advanced testing frameworks.
• Lead initiatives like an Experimentation Embassy, workshops, and knowledge-sharing sessions to promote best practices across the company.

8. Communication & evangelism

• Own the narrative around experimentation—communicating platform updates, success stories, and impact to both technical and non-technical audiences.
• Continuously evangelize the power of a hypothesis-driven, data-informed approach within the organisation, aligning executives and teams on key objectives.

Qualifications

1. Education & experience

• Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, or a related field (or equivalent practical experience).
• 6–8+ years of product management experience, ideally with a focus on data products, analytics, or experimentation platforms.

2. Technical & domain expertise

• Strong familiarity with A/B testing, multivariate testing, feature flag management, and audience segmentation.
• Understanding of statistical methods (confidence intervals, p-values, hypothesis testing) and ability to collaborate with data scientists on experiment designs.
• Exposure to data infrastructure, ETL pipelines, BI tools, and relevant technologies.

3. Product management skills

• Proven track record in leading cross-functional teams (Engineering, Data Science, UX) using Agile methodologies.
• Ability to convert complex data or statistical concepts into clear business value and actionable product requirements.
• Skilled in developing roadmaps, facilitating stakeholder alignment, and prioritizing high-impact features.

4. Strong differentiators

• Hands-on experience building experimentation platforms, customer segmentation systems, or ML evaluation frameworks.
• Previous work in entertainment, online gaming, or sports betting industries, especially around experimentation and user experience improvements.
• Previous experience driving large-scale data product initiatives, from ideation to launch.